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Category : News

21 Sep 2017

Now that summer is over, we look back on our amazing interns and their experience here at Fuel PR International.

Now that summer is over, we look back on our amazing interns and their experience here at Fuel PR International. “For somebody that was looking for a career change and an establishment to open their doors, Fuel PR was the perfect company to approach. Fuel PR International gave me the opportunity I needed to get my foot in the door and learn. The team were super friendly and sorted me out with my own email address and computer straight away. […]

18 Sep 2017

Gillian Waddell is thrilled to announce that Fuel PR has been appointed to handle the PR for LithoLexal®

Gillian Waddell, MD of Fuel PR is pleased to announce that Fuel has been appointed to handle the PR for LithoLexal® Award-winning LithoLexal® offers a new generation of products specifically created to help improve bone and joint health in the UK population. LithoLexal® products challenge traditional calcium alternatives, which are rock-based and hard for the body to absorb easily and effectively. PR Scientific studies have shown that LithoLexal® can help and support the normal Bone Rebuilding Cycle. Its unique marine […]

14 Sep 2017

Scitec Nutrition appoints Fuel PR to handle PR communications

Gillian Waddell is delighted to announce that Fuel PR has been appointed to handle the PR & Communications for Scitec Nutrition. Scitec is a leading sport nutrition company in Europe and offers its products in 90 countries worldwide.  Products range from proteins through amino acids and weight-control formulas to vitamins and minerals and much more. Scitec’s products help support and complete the daily nutrition of athletes or anybody, who partakes in sports on a regular basis. Fuel PR Scitec Nutrition […]

12 Sep 2017

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban.

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]

15 Aug 2017

Fuel PR: Cosmetic expiration dates – Why do they matter?

We all know food goes out of date, but did you know that so do cosmetics? Nearly all consumers neglect expiration dates on their cosmetics, which is causing concern amongst skincare experts. The US National Institute of Health [1] commissioned a study which showed that 97% of people admitted to having used products which were well past their cosmetic expiration end date. The PAO symbol (period after opening) is present on all cosmetics packaging, informing consumers about how long to […]

09 Aug 2017

THE LOWDOWN ON SWEAT – Why Summer is the pits for Brits

Temperatures are up as we soak in the summer heat. So why are we wringing wet? Basking in the sun? Sort of. Rainy days? Not really, despite August’s doom-laden forecasts. Getting in a right sweat? Yes – for well over half of us. The new Lowdown on Sweat Survey[1] shows that 54.7% of Brits suffer from heavy sweating, with nearly two thirds (60.5%) of 25-34s pouring with it. It’s hot in the UK’s cities, with some sweatier than others – two […]

07 Aug 2017

Fuel PR Intern, Wesley: The most informative and enriching experience so far in my academic career

Internship at Fuel PR My internship experience at Fuel PR has been one of the most informative and enriching experiences so far in my academic career. It was my first internship and I was worried that I would suffer a stereotypical internship where I did primarily what would be described as “grunt” work, but I was assured by Leandra during my interview that this would not be the case. It was comforting to hear these words and to see the […]

01 Aug 2017

Fuel PR Client, Palmer’s, featured in The Beauty Oscars Box from YOU Magazine

In celebration of CEW’s 25th anniversary in the UK this year, YOU Magazine unveiled The Beauty Oscars Box featuring Palmer’s Coconut Oil Body Lotion – the 2016 CEW Beauty Awards finalist. For more information please contact Gillian Waddell at Fuel PR.

24 Jul 2017

Are you trying to achieve brand stand out in UK Pharmacy – Fuel PR can help you!

Fuel runs and manages AIM, the Association of Independent Multiple Pharmacies, which is a member organisation of dynamic community pharmacy businesses.   Did you know that AIM members represent a significant number of pharmacies across the UK, delivering primary healthcare and advice to their local communities?   Are you looking to reach pharmacy decision makers to encourage them to stock your brand?   Do you want to meet like mind suppliers?   Do you want unparalleled insight into the Pharmacy […]

19 Jul 2017

So Divine Wins the Most Intimate Test of the Year from Good Housekeeping Institute | Fuel PR

So Divine Massaging Wand named one of three winners in exclusive test   The So Divine ‘Wicked Game’ Massaging Wand has been named a winner by the Good Housekeeping Institute. Twenty seven different varieties of vibrators were put through their paces over the last two months, and So Divine has come out on top with an overall score of 77 out of 100. Good Housekeeping Institute noted that ‘all the testers agreed they found it pleasurable to use’.[1] [1] Good […]