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Category : News

25 May 2017

Is 2017 the year the beauty industry finally wakes up? | Fuel PR

It would seem that protecting the environment has been a key issue in a number of sectors across the UK, in particular the fashion and food industry, who both introduced the 5p plastic carrier charge in 2016. The Fashion industry even saw a backlash against fast fashion in 2015, with the ‘slow fashion’ movement becoming one of the biggest trends of the year. Locally sourced food ingredients also became one of the hottest food trends of 2014, according to Forbes, […]

16 May 2017

Top Ten Trends in New Product Innovations | Fuel PR

Fuel PR recently visited Vitafoods Europe – the global nutraceutical event for ingredients and raw materials for the dietary supplements and functional food & beverages industries held in Geneva, Switzerland. Vitafoods Europe provides visitors the opportunity to gain crucial advice and expertise on market trends, regulatory complexities, packaging and labelling challenges and market drivers, helping make better strategic business decisions. Gillian Waddell shares insights on the emerging trends in New Product Innovations, as revealed by Innova Market Insights: Clean Supreme […]

09 May 2017
04 May 2017

Personal Nutrition Emerges As Next Industry Trend – Fuel PR

Personal nutrition is emerging as a key issue and opportunity for the nutrition industry, according to research recently conducted by the organisers of Vitafoods Europe 2017, which takes place from 9 – 11 May in Geneva. The research reflects the emergence of new possibilities such as individualised dietary guidelines, wearable technology, personalised nutrition based on genetic testing and nutrigenomics, which is regarded as both an important short and long term trend. The research highlights the continuing importance of quality evidence […]

24 Apr 2017

ODABAN®: Give excess body sweat the boot and say hello to your new summer beauty essential

Keep cool this summer and avoid an office meltdown with this sweat busting formula from ODABAN®, the gentle yet effective brand that has relieved excessive sweating for consumers for over forty years. For centuries, the age old stigma attached to sweating has been linked to deep rooted social stigmas such as bad personal hygiene and a general lack of bodily cleanliness. A recent survey revealed 3% of the world’s population is affected by hyperhidrosis, the condition that causes extreme sweating […]

13 Apr 2017
05 Apr 2017
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Evexia Thrive Scoops Two Free From Awards for 2017

Gluten Free Brand wins in two categories including one GOLD Leandra Cardozo, Account Manager at Fuel PR, is pleased to announce that Fuel PR Client Evexia Thrive has scooped two prestigious Free From Food Awards at this year’s celebration, which took place at The Royal College of Physicians on 28th March 2017. The Free From Food Awards celebrate the brands, products and sales staff that have made the biggest impact in the free from industry over the past twelve months. […]

20 Mar 2017

Fuel PR Reports Back: Top Highlights from Natural Expo 2017

Recently Fuel PR had the pleasure of attending the 37th annual Natural Products West – the world’s largest natural, organic and healthy products convention held in Anaheim, California USA. The show, produced by New Hope Network, brought together industry pioneers, 3,100 exhibiting companies including 500 first-time exhibitors, and more than 80,000 attendees. Gillian Waddell, Managing Director of Fuel PR, reports back on emerging trends:   1. Brands with purpose Did you know that the average consumer will pay more for […]

06 Mar 2017

INGLOT Appoints Fuel PR to Handle UK PR & Social Media

INGLOT Appoints Fuel PR Leandra Cardozo, Account Manager at Fuel PR, is thrilled to announce that Fuel PR has been appointed to handle the UK PR and Social Media for colour cosmetics brand INGLOT. INGLOT Cosmetics is now one of the world’s leading manufacturers in colour cosmetics. INGLOT currently has a presence at all major beauty happenings and events around the globe, from the runways of Fashion Week to the stages of Broadway musicals. Every product consists of high-quality ingredients at […]

01 Mar 2017
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Andrew, PR Intern: Fuel PR is the place for you!

Meet Andrew, our great PR Intern, who undertook his work experience placement with Fuel PR.   On my flight, over from America into the UK I was extremely nervous to start my internship at Fuel PR. Not only did I lack office experience, I had no comfort with working over 2,000 miles from home. I did not know what would be expected of me throughout the internship and my lack of market intelligent had me prepared for the worst. When […]