logo

Tag : clients

12 Sep 2017

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban.

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]