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Tag : clients

24 Oct 2017

Gillian Waddell, MD of Fuel PR is pleased to announce that Fuel PR has been awarded Best Communications Consultancy 2017 by the Worldwide Business Review.

Gillian Waddell, MD of Fuel PR is pleased to announce that Fuel PR has been awarded Best Communications Consultancy 2017 by the Worldwide Business Review. The prestigious UK Enterprise awards highlights and celebrates the best firms and individuals from a diverse range of sectors and focuses on the accomplishments achieved over the past 12 months. Performance of firms have been evaluated over the past 12 months as well as their commitment to innovation, their methods and even their competition. Gillian […]

12 Sep 2017

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban.

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]