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Tag : marketing

12 Sep 2017

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban.

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]

19 Jul 2017

So Divine Wins the Most Intimate Test of the Year from Good Housekeeping Institute | Fuel PR

So Divine Massaging Wand named one of three winners in exclusive test   The So Divine ‘Wicked Game’ Massaging Wand has been named a winner by the Good Housekeeping Institute. Twenty seven different varieties of vibrators were put through their paces over the last two months, and So Divine has come out on top with an overall score of 77 out of 100. Good Housekeeping Institute noted that ‘all the testers agreed they found it pleasurable to use’.[1] [1] Good […]

13 Apr 2017
17 Mar 2016

Why should fashion and beauty brands be on Instagram? | Fuel PR

Did you ever count how many hours per day you devote to online activity? Research found that on average we spend between 2 – 6 hours using social media sites[1][2]. Therefore, it should be no surprise that social networking platforms such as Facebook, Pinterest and Instagram are constantly growing in active users. Sites like these have become the most cost-effective advertising tool to drive sales for brands, businesses and individuals. Today, being noticeable on social media is a must-have on […]