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Tag : strategy

12 Sep 2017

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban.

Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]

09 Nov 2016

Kappa Bioscience PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients. The following is a case study of Fuel PR client, Kappa Bioscience – the pioneer in development and production of the only synthetic and biologically active all-trans menaquinone-7 (vitamin K2 MK-7), marketed under the K2VITAL® brand name.   Objective: Support commercial objectives of being the No 1 provider of K2 MK-7 in the International market place Strategy: Raise profile of International dynamic […]